Novu Web sets up and operates an automated assistant that answers inbound messages for a business across the channels that business connects — website chat, email, Instagram Direct and Facebook Messenger. We configure it; the client does not have to.
The service is sold to businesses. By connecting an account you confirm you are authorised to act for that business and to connect its Meta assets.
The assistant generates replies automatically using an AI model. It can be wrong. It is not legal, financial, tax or investment advice, and it does not replace professional judgement. Final responsibility for what is said to a client's customers, and for any transaction, rests with the business operating the account. We make no guarantee of any particular commercial result — no number of leads, conversions, or sales.
Anyone messaging an assistant can stop it by replying STOP, and can reach a human by
asking to speak to a person. We honour both regardless of a client's configuration; this is not
something a client can switch off.
Fees, billing period and any one-time setup fee are agreed in writing before work begins. Subscriptions run month to month unless agreed otherwise. Prices are not published on this site and are quoted per business.
Either side may end the engagement with notice as set out in the written agreement. We may suspend the service without notice where required by a platform, by law, or to stop misuse — for example messaging people who have opted out.
How we handle personal data is set out in our Privacy Policy. Deletion requests are handled per our Data Deletion page.
To the extent permitted by law, our total liability arising from the service is limited to the fees paid for it in the three months before the claim. We are not liable for indirect or consequential loss, including lost profit or lost business opportunity.
We may update these terms; the date above changes when we do. Material changes affecting an active client will be communicated directly.